Last week, Heather Hopkin was in Zurich, the European pharma and biotech hub, helping Uniphar and the wider industry shape the future of healthcare access at the stunning Baur au Lac.
Attendees flew in from all over Europe to discuss the evolving pharma landscape and how they can work together to navigate and simplify market entry and get life-changing therapies where they need to be, faster.
The event formed part of a broader PR programme designed to drive new business and elevate thought leadership, with a post-event report now underway to extend the reach of Uniphar’s message well after the event.
As with many of the events we support in Europe (and beyond), there wasn’t much time to explore but the spectacular views of the Swiss Alps and Lake Zurich made up for it!