LinkedIn training for senior leaders and subject matter experts
At TALA, we recognise the innate power of LinkedIn and the tremendous value of employee advocacy on the platform. TALA LinkedIn Navigator is our tailor-made course that helps senior leaders and subject matter experts understand the value of social media, empowering them with the skills to start confidently using LinkedIn to benefit both themselves and their organisation.
Practical takeaways, building habits, and tracking your progress
Designed for professionals working outside of the communications function and delivered to small groups (up to 10 people), TALA LinkedIn Navigator is tailored to align to an organisation’s communications strategy and HR policies. It can be delivered in-person or virtually.
Led by Chris Rowland, an experienced social media coach and storyteller, TALA LinkedIn Navigator teaches participants how to:
- Enhance their social media presence
- Build a valuable network
- Create authentic content
- Improve thought leadership credentials
Some of the practical advice is immediately put into action during the course, with each participant leaving the training session with improvements to their profiles and a plan for future activity. In addition to the initial 3-hour training session, participants continue to have access to Chris for a further two weeks to assist with follow-up queries and for creative input.
Key topics explored in TALA LinkedIn Navigator:
- Understanding the value of LinkedIn: How LinkedIn has evolved into a social media giant and why employee advocacy matters.
- Creating an engaging personal profile: Simple changes that make your profile stand-out and convey your value to other users.
- Crafting content and algorithm secrets: Tips and tricks for creating insightful content using the TALA Storymining Framework and how to befriend the newsfeed algorithm.
- Building habits and setting goals: Methods to ensure people make time to invest in their LinkedIn presence and measure progress toward their personal objectives.
LinkedIn Navigator client testimonial
Katy Peach, Marketing Executive at Meech International
Ready to transform your senior leaders and subject matter experts into LinkedIn brand ambassadors?